Voice & formats
Sound natural, not salesy
Make it feel like a discovery, not an ad. The wording below is the difference between going viral and getting scrolled past.
Say this
- “I found this website.”
- “Search yourself.”
- “Type in your number.”
- “Check your online footprint.”
- “This took me 2 minutes.”
- “I’d rather know than wonder.”
Don’t say this
- “Download this app.”
- “Use my link.”
- “This app is amazing.”
- “Sponsored by StoryCheck.”
Sounding like an ad kills reach and can trip platform rules. Keep it personal.
Best content formats
Storytime“My friend used this and found something weird.”
Routine“My dating safety routine before meeting someone.”
Self-check“I searched myself to see what others could find.”
Warning“If you’ve sent photos, check this.”
List“3 things I check before trusting someone.”
Reaction“Me after seeing what came up.”
Text-only StoryNo face - just native Instagram Story text. Feels the most organic.